About The CEO

Founded in August 2020, The Daley Routine was created from a deeply personal understanding that beauty is not just about appearance-it's about intention, care, and consistency.

Led by Briana Daley, the brand was born at the intersection of modern womanhood, entrepreneurship, and everyday luxury. With a discerning eye for quality and a commitment to thoughtful sourcing, Briana built The Daley Routine to serve women who value both refinement and real life—women who want products that elevate their daily rituals without compromising authenticity.

What began with premium hair extensions has grown into a lifestyle brand rooted in purpose. Each offering is intentionally curated to support a woman's routine from start to finish—whether she's preparing for a long day, stepping into her power, or winding down with intention.

Briana's vision is simple yet uncompromising: to create elevated essentials that feel personal, luxurious, and lasting. Every detail

—from sourcing to presentation-is designed to reflect confidence, care, and quiet sophistication.

Thoughtfully sourced. Intentionally curated.